Learn audience segmentation with me at AAM Summit!

Good digital marketing strategy isn’t just for big firms.

Solo marketers and those on small teams have unique challenges and opportunities. They need success stories and hands-on training from peers in company size and budget. 

Having received valuable guidance and mentorship from other marketers, nearly a decade of experience working with CRMs, and four HubSpot Academy Certifications, it's my turn to use my experience to help others learn and grow!

My session “Your Guide to Successful Audience Segmentation” will help participants through the fundamentals. We’ll discuss how to identify your firm’s unique niche audiences, create detailed personas, and implement segmentation strategies that drive targeted digital marketing campaigns. With templates, best practices, and live examples, participants will leave equipped to organize their client data and create a robust, scalable audience segmentation plan.

If you’ll be at AAM Summit May 12-14 in Phoenix, I’d love to connect!